NIKE By Asha

Asha Boston was recently selected to co-create a limited edition sneaker through sneaker design lab, Cultivator and Nike’s new customization initiative, NIKEBYYOU inspired by her film, A Time Before Kale.

The sneaker, named the R46 is inspired by the R46 MTA subway car, on the A line, designed by Kawasaki in 1975. It's currently the oldest running subway car and will be retired in 2020. In 1936, the A train was extended and helped connect the black community in Harlem to the black community in Bed-Stuy.

​News Clips:

NY1News: https://bit.ly/3oBaWnU 
Essence: https://bit.ly/38BpVsc
NiceKicks: https://bit.ly/3oBb2vM​
Hypebae: https://bit.ly/3t6ba9P​
UnderTheLace: https://bit.ly/3gEC832'
OSD (Obsessive Sneaker Disorder): ​apple.co/3jpb61G

A Time Before Kale

Director. Executive Producer. Editor

The pilot episode of A Time Before Kale will introduce the audience to Asha Boston and her beloved neighborhood, Bed-Stuy. While Bed-Stuy struggles with it’s new identity in the midst of gentrification, Asha takes a step back in time to explain what the culture of Bed-Stuy was and what it means to preserve the history of historically black neighborhoods that are being affected by the cultural tug of war.
Concept Trailer shown above.
Digital Content
Gotham Awards: Kathleen Collins Tribute

Director | Producer

Director's Statement: "For the tribute to Kathleen Collins, I want to stay true to her ideology that commemoration is beyond highlighting the heroics of someone being “the first,” and instead, celebrate the exploration of their humanity that separates the myth and the truth. Thankfully, just like her personal philosophy, Kathleen’s life and legacy of film work are groundbreaking, revolutionary, and delightfully rebellious. At this pivotal time in our nation’s history and moment of reconciliation, there’s no way to truly make up for the years her work was left unrecognized by decision-makers of her time and hidden in the binds of marble notebooks and film canisters. However, I’m grateful to be a part of a vanguard of black women artists and filmmakers using our platform and storytelling expertise to re-introduce the world to an archive of work that will continue to challenge and change it for the better." ​
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ADIDAS:  Ruth Carter on Designing Costumes with adidas for Marvel Studios’ Black Panther: Wakanda Forever

Art Director 

The world of Wakanda returns. For the highly anticipated sequel film, adidas and Marvel Studios came together to design a series of bespoke costumes for Marvel Studios’ Black Panther: Wakanda Forever, helmed by Oscar award-winning costume designer Ruth Carter.​
ADIDAS: Community Curriculum- Ruth Carter 

Art Director 

adidas Community is a digital network and resource using entertainment and education to create opportunity, access and impact for the next generation of pioneers and rulebreakers. Unlock Ruth's four keys to Afrofuturism in costume design.
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ADIDAS: Community Curriculum-S.E.E.D 

Art Director 

adidas Community is a digital network and resource using entertainment and education to create opportunity, access and impact for the next generation of pioneers and rulebreakers. Turn Your Personal Brand Into Your Creative Edge with S.E.E.D
CONDE NAST: How To Shape Every Bread | Method Mastery | Epicurious

Associate Producer

Grab your rolling pins and dough cutters and come to attention because class is in session! Join Peter Endriss, head baker at Runner & Stone, as he expertly demonstrates how to handle and shape the dough of (almost) every kind of bread you can bake.
CONDE NAST: ​Perfect Egg Rolls: Homemade vs Takeout | Taking On Takeout | Bon Appétit

Associate Producer

Crispy, golden egg rolls are a perennial go-to Chinese restaurant appetizer and every place seems to have their own take on them. We challenged professional chef Harold Villarosa to sample a selection of takeout egg rolls and create his own recipe, making a homemade version that stands toe to toe with the restaurant ones. Unkle Harold is ready to break out the duck sauce and get it done.
CONDE NAST: ​Pro Chef Turns Canned Seafood Into 4 Meals For Under $12 | Epicurious

Associate Producer

Chef Dan Giusti returns to show us just how much is possible with a can of seafood and some ingenuity. Watch as Dan prepares a day's worth of meals, each taking canned seafood from the mundane to something unexpectedly delicious. The best part? All 4 will cost you under $12 in total.
 BRANDED CONTENT

2020 |  Hello Fresh x Dinner Table Doc Branded Digital Campaign 

Director. Producer, Editor.
"At Home With Asha" is mini series created to through a partnership with Hello Fresh to raise awareness for a 10K fundraising campaign for non-profit organization, The Dinner Table. The series includes four episodes made specifically for Instagram and LinkedIn. 

2018 | Behind The Brand
Dinner Table Doc Campaign

Director.

Meet Asha, who in 2014, founded the Dinner Table Doc is a  501(c)(3)  New York City, non-profit  organization that partners with schools and community organizations to provide college and career readiness workshops and programming.

2018 | Behind The Brand
Dinner Table Doc Campaign

Director. 

Meet the junior board member, Krystal. Who has been with The Dinner Table, a non-profit organization that provides college and career readiness opportunities since 2015.

The Dinner Table Doc
Promo | 2017

Producer. VFX Editor.

The Hotcombs N Sunday Dinners event is passionately and purposely designed to make a difference in the lives of young people, ages 11 to 18 plus and a unique way of building better communities. We host the dinner in celebration and recognition of generations of women that strive to empower and inspire each other across the welcoming setting of the dinner table. 

The Dinner Table Doc
Sizzle Reel | 2016

Director. Editor.

Promotional sizzle used at non-profit, The Dinner Table Documentary events. This was not used to solicit funds of any kind and was primarily shown to small groups for entertainment and educational purposes.
TELEVISION

The History Channel
Eating History | 2020

Associate Producer
Food expert Old Smokey and collector Josh Macuga are two friends on a quest to uncover, unbox and eat the old and unique foods that have survived history; they explore history through old food and discover why some foods have stood the test of time.

Lifetime
Making A Model | 2017

Associate Producer

On “Making a Model with Yolanda Hadid,”  former model and television personality Yolanda Hadid (“Real Housewives of Beverly Hills”) brings her expertise to the forefront as she coaches aspiring teen models to succeed on and off the catwalk. The eight-episode series follows six young aspiring models and their mothers as they travel to New York City, shack up under one roof and pursue their dreams of becoming a supermodel.

Bravo
"YHCOU"| 2017

Associate Producer

Over the course of the series, director JD Lawrence mounts his new production of the stage play Your Husband Is Cheating On Us, implementing creative methods with his cast. His strategies include moving everyone in together and injecting real-life experiences from their lives into the script. The behind-the-scenes drama  takes matters to another level that will either make or break the show.

BET
"It's a Manns World" | 2015

Production Assistant

Multitalented entertainers David and Tamela Mann are known mostly for their stage and screen collaborations with producer Tyler Perry ("Meet the Browns"). "It's a Mann's World" provides fans a view of the couple behind the camera. The hourlong episodes show how David and Tamela balance being celebrities, entrepreneurs and parents to four adult children while maintaining their marriage of 20-plus years.
WEBSERIES PILOT DEVELOPMENT

Deuce:Table For Two |  2016

 Docu-reality Pilot Development for webseries, Deuce// Table For Two, brings together women that vary in career, age, background and personal interest to celebrate the multidimensional layers of identity among black women.
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Girl UndercoverUP | 2016

Documentary Pilot Development for Journalist and cross-fit model, Adele Jackson Gibson-- who recounts her experience in a local beauty pageant through a two part documentary series entitled, Girl UndercoverUP.

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